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In governance, as in poker, the amateurs watch the cards while the professionals watch the players. Texas Hold’em is the perfect metaphor for America’s latest corporate migration: boards pushing their stacks forward with a swagger that suggests strength, while their language betrays the nervous tics of a bluff.

Following on from JB Beckett’s informative article published in Investment Week on 24th March (link at the bottom of this blog), we take the opportunity to take a deeper dive into what Harley Davidson’s words reveal.

At first glance, it might seem that we all speak the same language. After all, we draw from the same dictionaries, grammar rules and familiar everyday phrases. But beneath those shared structures sits something far more personal: a unique linguistic code shaped by our experiences, associations, memories and even our temperament.