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Taking Your Strategy to the Next Level

Deception Detection Lab (DDL) is the first UK premier consulting & training firm to provide expert analysts trained in Forensic Statement & Linguistic Analysis (FSLA) to detect deception.

We partner with many industries and individuals on a case-by-case basis to reveal concealed truths and offer strategic insights.

About us

Deception is a Global Problem

$78b

"...cost of Fraud [deception] on a Global scale. Includes: financial losses from disinformation, fake news, and the impact on consumer trust and business operations."

Jesus Serrano, Jul 14, 2025 in World Economic Forum

7.7%

"Companies worldwide lost 7.7% of their annual revenue on average due to fraud over the past year..."

TransUnion’s (NYSE: TRU) newly released H2 2025 Update to the Top Fraud Trends Report

£4.7b

Home Office approx. cost of fraud against individuals in the UK.

"Fraud is defined as an act of dishonesty, normally through deception or breach of trust, with the intent to either make a gain or cause a loss of money or other property...".

UK Parliament Forty-Third Report of Session 2022–23

£33.25m

UK Govt gave to City of London Police and the NCA.

Fraud accounted for 41% of all crime reflected in England and Wales in 2024...The harm it causes - financial, psychological and emotional - is immense.".

NCA Fraud 2026

Our Solutions

Our team of expert analysts employ FSLA methodology to every case because it can effectively pinpoint deception, sensitivity and credibility by analysing language patterns such as pronoun usage, negations, qualifiers, logic markers, and many more.

Within deception detection, gaining context is crucial in 'Getting to the Truth' so AI can only be used as tool alongside our human experts. DDL is unique in bridging this gap, bringing our analysis to any field, including Risk Assessment, Fraud Detection and Investigative Analysis.

Testimonials

Andy Schmulow in dark grey suit with library in background

Dr. Andy Schmulow, AUS

"My submissions and my testimony to the PJIC were reflected in a wholesale adoption of my recommendations. Central to the credibility of my submissions, and the impact they achieved, was the work of DDL. DDL analysed a statement made by PwC’s executives in response to the revelations of wrongdoing. DDL’s analysis was ground breaking — and fatal — for PwC’s case, and their attempted cover up..."

Ayleen Charlotte

"I wasn’t trapped by a man in another country. I was trapped by words in my own mind. It took months to break free — not just from him, but from the story I had been told. The story I had started to believe."

DDL are privileged to be working with Ayleen, Netflix star of 'The Tinder Swindler' documentary, an International key-note speaker and advocate on fraud, resilience and empowerment, plus the owner and founder of S.A.F.E.

JB Beckett

"At the forefront is DDL, a firm that treats language as data and deception as a pattern. Their work suggests the truth is hidden in plain sight, between the lines of earnings calls, in the footnotes of disclosures, and in the rhetoric of policy makers. FSLA views the market not as a machine, but as a conversation where hedge funds and those who allocate to them may find their next edge.

Author of NewFundOrder.com; Fund Research and Institutional Investment Advisory.

Insights

05/08/25

The Trap was in
the Words

Ayleen Charlotte of Netflix's 'The Tinder Swindler' Real life documentary, shares her experience of becoming a victim of Romance Fraud. Ayleen and DDL show you how to identify deception in this area and how to protect yourself.

16/09/25

JB: 'Other Voices...'

What if the next great arbitrage isn't numeric, nor behavioural, but linguistic?

Enter Forensic Statement & Linguistic Analysis (FSLA) a discipline born in the crucible of criminal investigation, now quietly infiltrating the world of hedge funds. It’s not about what is said, but how it’s said. The cadence of a CEO’s voice, the subtle shift in pronouns, the evasive syntax of a central banker, these are the new signals in a world drowning in noise.

04/06/25

Crystal Palace FC: Eagle-Eyed Justice

We followed Crystal Palace FC’s recent success in winning the FA Cup Final at Wembley, their first ever major trophy.

Now a well-established Premier League club, the journey to the topflight was not an easy one as detailed in the former Chairman, Simon Jordan’s book, ‘Be Careful What You Wish For’. But when Iain Dowie left as the team’s Manager in order to join local rivals, Charlton Athletic FC...

10/07/25

How DDL Reveals Identity and Deception

In today's digital landscape, the written word serves as both a bridge for communication and, unfortunately, a veil for those seeking to hide their true identity or intentions.

At Deception Detection Lab, we understand that behind every anonymous letter, threatening message, or disputed document lies a unique linguistic signature, one that can reveal not only who wrote it, but also their true intentions.